This too has changed, with both women and men participating in aperitivo now.Īperol spritz, a wine-based cocktail that is a combination of wine, flavored syrups and seltzer water, has hands-down become the most popular drink to order at aperitivo time, according to Francesco, a bartender at Caffè Zanarini. Magagnoli admits that in the beginning, only men drank the wine, while women were absent from public drinking establishments. But over the years, wine grew to be the more popular choice, as the quality of wine improved. But it wasn’t until after World War II that aperitivo would be a common tradition for people of all classes and backgrounds.Īt the beginning of the aperitivo tradition, it was common for people to drink Aperol, an aperitif made of two types of flowers, gentian and cinchona, along with rhubarb. It started with noblemen and bourgeois who wanted to enjoy their leisure time, and from there, became a new habit of the middle classes. The aperitivo tradition, according to Magagnoli, began in Turin around the end of the 18th century. All include one drink and, at most cafes, unlimited trips to the buffet. Every aperitivo features a drink – and in Bologna, a university town where cheap meals are popular, it’s also traditional to offer an ample buffet.įrom the fancier, more expensive aperitivos, to the casual, less pricey ones, there are options for everyone. happy hour, aperitivo runs loosely from 6 to 9 p.m., and is a way for people to unwind after work. People from all walks of life participate in this northern Italian social ritual, said Stefano Magagnoli, a professor at the University of Parma. They are headed to one of the many cafes lining the avenue, as they look forward to enjoying one of Bologna’s classic traditions: aperitivo. on Via Zamboni, and this main artery through Bologna’s university district is just starting to fill with people leaving work. Join the Bolognese for “aperitivo” - a very Italian way to enjoy the life of this city Hundreds of Bolognese enjoy apertivo hour on Via Zamboni, in the city’s university district.
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